Printing Color Mode

What color mode should my artwork be in?

Save and send your files as CMYK. You should always start and finish your print designs in CMYK color mode.

RGB formats are best for web, not print. If you send us an RGB file, it is likely that a color shift will occur and you may not be satisfied with your job.

Printing BLACK - Special Considerations:

All black is NOT black. You need to use RICH BLACK to get a deep, dark, rich black on your final product. Rich black is an ink mixture of solid black, 100% K, with additional CMY ink values. This results in a darker tone than black ink alone. If you print black alone as 100% K, the resulting black may not be as dark as you might like.

We recommend using: C 60 M 40 Y 40 K 100

Printing BLUES - Special Considerations:

When using a blue in your design, always make sure to leave at least a 30% difference in your Cyan and Magenta values.

EXAMPLE: 100% C 70% M 0% Y 0% K

Blue is close to purple in the CMYK spectrum. Remember, use a low amount of magenta whenever using high amounts of cyan to avoid purple.

EXAMPLE: C-100 M-70 Y-0 K-0